SEO Practices for Ideal Structuring URLs

15 Best SEO Practices for Ideal Structuring URLs

Digital Marketing

There has always been a discussion about the structure of URLs and domain names, as they are one of the main components of your SEO. In this blog, we, being a reputed SEO company, have made a list of some points that you should follow to improve your results from specific online marketing strategies. The things mentioned are very crucial but dont take it this way, “ If we don’t do this, we won’t get a better ranking”. Just stay calm, and read the following SEO url tips in this blog to improve your marketing strategies.

  • Always try using a single domain and subdomain

Passing your content from one subdomain to subfolder can give you improve results. Do you think so?  Well, this is a fact which has always been a topic of argument, as it can bring both positive and negative results. No matter, what practical techniques the search engines use to judge your content while ranking, the parent domain experiences trouble quite often.

If doing this works, it is great! However, chances are still high that your blog or content will perform good in the search engine rankings when on a single domain and subdomain. Now, the choice is yours.

domain and subdomain

  • Readable URLs are always better

It is high time you understand that easy to read URLs for humans is easier for the search engines as well. The regular advancements in the field of online marketing has brought advancements in accessibility. Now, search engines like Google, can identify the kind of people engaging with your and the kind which are not.  Your URL must be compelling for the seeking readers and imply what it is about.

Readable URLs

  • Using keywords in URLs is still “IN”

Keywords will always remain an important part of your SEO strategy. Undoubtedly, you can use your target keywords in your URLs for better rankings. It is a great idea and we can never miss out this in our SEO tips for URL structure. The benefit of doing this is that, the placed keywords help you know who have seen your URL in an email or on social media, as they get tpo know whats in just by reading the URL.

keywords in URLs

Another benefit is, your URL is copied and pasted very often which makes it the anchor text in the link. It is a powerful point in the rankings.

anchor text in URls

Finally, URLs are shown up in the search result pages and it is always seen that the searcher’s click depends on the URL written below.

keywords on URLs

  • More than one URL for a single content? Get them approved!

In case you have multiple URLs having similar content, better get them approved. If you have no reason to continue with the duplicate content, use the 301 redirect process. In a case of maintaining different versions of the content, “rel=canonical” should be your choice. Duplicate content do not literally put you on search engine penalty, but it can split your rankings which might affect your website traffic.

  • Avoid including dynamic parameters as far as possible

Okay, We would say to avoid the situations of using parameters in the URL whenever possible. For example, if you have two or more parameters, better change them to something readable or static.

dynamic parameters in URLs

Sometimes, dynamic URLs are preferred to analyse the clicks but often, these create long and awkward looking URLs.  

  • Shorter URLs should be preferred

Basically, short URLs gain more value than the longer ones. You don’t have to panic if your URL is between 50-60 characters, but those who exceed them to 100+ characters need to worry. Honestly speaking, the search engines do not have any personal issues with long URLs, however, usability gets affected as it becomes difficult for the users to copy the long-tailed URLs while sharing on social media or emails.

  • Relate URLs to your title of the content

We understand that it is not always possible to match your title and URL, but do it when sensible. It is useful for your website ranking because on doing this, you have an increased chance of getting more clicks and boosting web traffic. Your user gets the surface idea of the content of the link and show their response likewise.

Rand Fishkin's Tweets

Refer the above example, there are two URLs shared on Facebook. Out of these, the first only implies that it is some news report by BBC and nothing more. On the contrary, the second link or URL is much more compelling as it gives us an idea of its content.

pacific standard

  • Stop words inclusion not necessary

If you have a blog with a title that includes stop words like but, and, or, of, etc., you need or include them in your URL structure. However, you may sometimes find it useful to include them as it can shorten your URL length and becomes more readable or the next time you create URLs, analyse it on the basis of length and readability.

  • Do not stuff it with punctuation characters

There are some characters that turns your URL string complicated when inserted. To have a SEO-friendly URL structure, you need to have a control over these kind of characters. There is a whole list of such insertions:

punctuation characters in URLs

Use of these characters affect the readability and also holds the capacity to break certain browsers and crawlers.

  • Keep your redirection limited to two

You can consider redirecting URL A to URL B if a usrer crawls over URL A. Redirecting B to C is also OK but not actially ideal, as you can directlty redirect URL A to URL C. Hoiwver, if the number redirectios exceeeds further, you are inj trouble.

Swearch engines don’t always rank the redirected kinks and more important point is that users are bothered by long redirect strings, especially mobile users. So, keep it to minimum and save yourself.

  • Use fewer folders in your URL link

The slashes/hyphens in your URL are otherwise called folders which do not really affect te performance but  makes it look more complex. A good news is there is no such mandatory rule or requirement but it depends on how you make a judgement for your website.

  • Do not use hashes for indicating unique or separate content

Use of hash has been traditional in URLs to take the visitor to a specific address on a web page. It is used as a navigation tool that takes you to the comments section or any other specific location. These are also considered as tracking parameters but using rhem for other purposes like creating unique content, is not just a good idea.

Yes, there are some exceptions where Google allows developers to use hashes format in case of dynamic AJAX applications.

  • Be careful of case sensitivity

Case sensitiviy has been a noted issue since last few years and it affects your URL structue. If you are on Microsoft/IIS servers, you are on the safer side. On the contrary, Linux/UNIX server hosts face difficulty as it interprets diffrent cases, redirecting you to a wrong page. 

Today, people want that even wrong URLs take authorize you to the right page. For this, you need to take the help of htaccess rewrite protocols if you are one of such sufferers. 

  • Underscores and hyphens are used as word separators

Underscores and hyphens are considered similar when it comes to separating words in a URL structure. To your surprise, search engines now accept both hyphens and underscores as word separators. However, spaces still remain to be the restricted elements.

  • Keyword repetition and stuffing had no use except turning your site spammy

It is not ideal to stuff your URL link with keywords, as search engines have left rewarding URL strings with improved rankings which include repetition of keywords. It was long time back, when keyword stuffing was into Google algorithms. So, we would strictly recommend you not to lose a single chance of getting a click by overdoing keyword insertions in your URL structure.

These were the best SEO practices for structuring URLs as per our experience and knowledge. Hope you get good results following our verified methods.