Since the commencement of the current millennium (2000) India has witnessed exceptional digital boom. So much so, an overwhelming growth of 100 per cent was recorded within a span of just three years.
The objective of almost all organizations, institutions, commercial establishments and even individuals has been to make their presence felt in digital modes. While the website became the most effective eyes, ears and voice, assorted transactions took up the electronic route, better known as e-commerce, m-commerce and e-tailing, online marketing in short.
Simultaneously, multiple platforms and tools including smartphones emerged on the scene to open up dynamic venues and avenues for digital modes of communication and also in clinching deals. To cite an instance, in and around Delhi alone, the need arose for quickest possible value return on investment (ROI).
These trends meant services capable of more insights and innovation with specialization in variety of slots. And only a thorough professional entity could render such exclusive services. Thus the demand for online marketing agency in Delhi NCR has resulted in a tough competition in this segment.
It is a gamut of integrated services in the design and development of a website including its launch to make it a live wire medium. For example, a Delhi-NCR based company which is an expert consultant for online solutions has also become the leading agency for online marketing services.
Keeping in view the client’s needs, it designs the website having appropriate domains and wide range of applications including tailor-made additional features:
- Search Engine Optimization (SEO)
- Email Marketing
- Online Advertising
- Pay Per Click (PPC)
- Social Media Marketing and Optimisation (SMO)
- Enterprise Resource Planning (ERP)
- Logistics and Inventory Control
Based on these aspects, the above named company is rated to be among the top SEO companies in Delhi NCR. Evident are instances of clients availing the SEO services from this company although the website would have been designed and commissioned by an outside agency.
The SEO of a website is the most vital organ of a website, similar to the left ventricle in the human heart. Indeed, this very left ventricle is dubbed as the ‘real hero’. Likewise, it is the specialist of SEO who injects life into a website and lets the rest of the world realise and know its identity as well as the range of products and services.
Being fully conversant with the algorithms and functional modes of different search engines like Google and Yahoo, the SEO conducts extensive research in ascertaining the client’s target audience. Based on the findings of these studies, ideal keywords are coined for approval by the client. In other words, the SEO acts like an active partner of the client in the exercise of digital marketing.
Based on the existing status of the client’s website as per different search engine result pages (SERP), the SEO prescribes decisive formula to be in the forefront. These could be through changed content, revised back link analysis and other formats. As part of off-page activities, the SEO monitors impact of different sources like thematic blogs, articles and videos among others.