The 21st century is filled with an abundance of ecommerce businesses. From start-ups to the giants of ecommerce (Amazon, eBay, etc.), there is no shortage of ecommerce companies in the international market. Prior to the final decade of the 20th century, no one could have predicted that most of world’s businesses might shift completely or partly online one day. Jeff Bezos is more of a visionary than anything else. He is one of the few people during the 1990s who foresaw the dominance of the world wide web in the 21st century. Many of the ecommerce firms operating currently are wishing to gain as much of the foothold in the international market as Jeff Bezos’s company Amazon. Amazon started as an online book retailer in the 90s and has now transformed into a seller of almost every product and service available across the globe. It comes as no surprise why newly established ecommerce businesses wish to mimic the achievements of one of the Big Four of technology companies in the world.
Nowadays, almost every business has an online portal by which customers can access the company’s products and services. And it is essential that every business have their own website. For example, a marketing firm based in a cosmopolitan city such as Dubai where there are many other advertising businesses, will need to have an edge over its competitors. Only by investing in an online counterpart to their offline hub will they be able to entice more customers to their products and services. Even if the business has a well-designed and user-friendly website they might still not be able to outperform their rivals. Why? Because without proper application of SEO, having a website is of no use. SEO (Search Engine Optimisation) is the system which affects the online awareness of a website or web page. Any business with a website needs to be prominently visible to potential consumers. And this can only be done by ranking higher in the search results of major search engines such as Google, Bing, Yahoo, etc. By applying SEO properly, i.e., composing SEO-centric articles, using relevant keywords, etc., will your business be able to attract consumers away from your competitors.
The people primarily responsible for a website’s content are known as SEO Copywriters.
1. Incomprehensible texts:
If you wish to optimise your usage of copywriting, then make sure to keep content consistent. One major mistake that copywriters make with consistency is that they tend to skip quality for the sake of constancy. In order to bring more viewers to your site, and keep them, you need to make sure that your content is readable. Tips include writing clear and compact sentences, avoiding words that are too difficult to comprehend, and getting your brand’s message across in a simplified way. By making text decipherable, not only would you attract more visitors to your site, but you might also end up converting them to buyers of your brand.
2. Don’t repeat keywords:
One common error that new copywriters tend to make is using similar or even the exact same keywords in most of their articles. For each article, you should aim at using keywords you’ve never utilised before. Some plug-ins such as Yoast SEO are quite useful in this regard.
3. Overusing keywords:
Although, keywords are one of the core elements of SEO copywriting, you shouldn’t overuse keywords in an article. Overusing keywords in an article could also result in a penalty from Google.
4. Poor-quality content:
You should consider SEO and content as synonymous terms. If you’re only writing content with SEO optimisation in mind, your content will never rank higher in search results. Use original ideas and make sure your article differs from those of your competitors’. Unique content is what leads to visitors of your website turning into consumers.
5. Forgetting to begin with keyword research:
If you don’t use proper keywords in your article, there’s a high chance that your content will rank below that of your competitors’. So, don’t forget to start with keyword research as it is one of the most vital parts that make up SEO copywriting.
It sounds like the kind of results-oriented content that needs a results-driven copywriting service in UAE.